Different on purpose. Better by design.
Air Powered Shoe Inserts
We'll be honest. Your first step feels strange...Your second feels better. By the third, we bet you'll never go back.
We're Tired of Cheap Insoles, and Your Feet Are Too.
Big Shoe has been giving you $1.00 insoles for decades. Foams and gels are cheap shortcuts. We're building something better. Durable, air-powered inserts that are made for you.

Pneumatics: compressed air creating force and motion
Numadx inserts are a new take on shoe inserts, made of pressurized air chambers, that act to to distribute the force behind each step. Pretty cool right?
Each insole is specifically designed for the way you move. Originally developed and used for protective equipment in the military and the NFL, and now available for you.
Our Products
Testimonials
Developed in the lab, and tested in the field.
Serious Science That's Weirdly Comfortable.
Air cells. Energy transfer. Impact absorption. We'll sweat the science.
For you, it's more support, more energy, and just feeling better with every step.
Hey, can we say something real quick?
This is new. Like..."what did I just put in my shoes?" new.
When you first step into Numadx, it might feel weird. Not bad-weird — more like “Whoa, I’ve never felt this before” weird. That’s because you haven’t. Our inserts use pressurized air, not foam or gel, so they feel lighter, springier — almost alive under your feet.
Here’s our promise:
- We’ll always be honest. This is new, and we’re still learning.
- If you’re not happy in the first month, we’ll cover return shipping, no questions asked.
We’re not just making a product; we’re building a community that’s cool with trying something different in the pursuit of moving better.
Thanks for stepping into the unknown with us.
— Numadx